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MKT/571 MKT/571 WEEK 3 DQ -ANSWER KEY

MKT/571 MKT/571 WEEK 3 DQ -ANSWER KEY
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MKT/571 WEEK 3 DQ

  • What should a company consider when attempting to develop a new product for a global market?
  • Can you think of some new products that have failed?
  • What do you believe were the causes of this failure?
  • How would you have handled the product launch differently?
  • Why do services pose unique challenges for global marketers?
  •  How important are customer expectations regarding managing and maintaining service quality?
  • How important a role does employee or staff satisfaction play in the management of service quality? Provide examples to support your answers.
  • What factors should be considered for price-setting in foreign markets? Which of these factors is the most important? Why?
  • Why is adapting the price of a product to a foreign market important.
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