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MKT/571 MKT/571 WEEK 6 DQ -ANSWER KEY

MKT/571 MKT/571 WEEK 6 DQ -ANSWER KEY
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MKT/571 WEEK 6 DQ

Week 6 | DQ #1 (due Day 3)

  • What are the primary differences between advertising and publicity?
  • How ethical is advertising that appears as publicity?

Week 6 | DQ #2 (due Day 3)

  • What role does technology play in global public relations?
  • Provide a specific example.

Week 6 | DQ #3 (due Day 5)

  • What are some of the ethical dilemmas faced by marketers in emerging global markets?
  • Explain responsible marketing practices that should be followed in emerging foreign markets.
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